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Engaging Internal Communications Podcast: Craig Smith Interview

This week, we're shining the spotlight on Craig Smith, the insightful host of Engaging Internal Comms. Craig’s podcast goes beyond the surface, exploring the often-overlooked yet crucial world of employee engagement and internal communications. Each episode is packed with valuable insights, best practices, and real-world examples that can transform the way organizations connect with their teams.


Craig's passion for enhancing communication within businesses is evident in every conversation he leads. He brings a wealth of knowledge and a deep understanding of the challenges faced by professionals in the field, making his podcast an essential resource for anyone looking to improve their internal communications strategies. From innovative approaches to engaging employees to fostering a culture of transparency and collaboration, Craig offers practical advice that listeners can apply directly to their work.


But Craig's influence doesn’t stop there. His commitment to connecting professionals with innovative ideas extends beyond the podcast, as he actively engages with his audience, sharing additional resources and fostering a community of like-minded individuals. His work is a testament to the power of strategic communication in driving organizational success.


We hope this interview with Craig provides you with not only fresh perspectives on internal communications but also practical tips that you can integrate into your own podcasting and professional journey. Whether you're looking to improve your podcast content or enhance communication within your organization, Craig’s insights are sure to inspire and guide you toward achieving your goals.

Engaging Internal Communications Podcast: Interview with the host Craig Smith

Engaging Internal Comms, hosted by Craig Smith, is a bi-weekly podcast that delves into the complexities of employee engagement and internal communications. Every episode brings together industry experts who offer innovative ideas and share best practices, helping listeners make these vital areas a strategic focus within their organizations. Craig's approach is refreshingly straightforward, tackling practical challenges directly and equipping his audience with actionable insights they can implement right away. With a dedicated listener base of about 2,000 each month, this podcast is a go-to resource for professionals in HR, organizational development, and related fields.



A Passion-Driven Endeavor

Craig Smith’s venture into podcasting is fueled by his deep passion for the field. While he primarily leads The Big Picture People, where he creates cutting-edge communication toolkits for large organizations, his podcast, Engaging Internal Comms, is truly a passion project. Craig expertly juggles his professional responsibilities by streamlining the production process, utilizing technology to handle routine tasks, and dedicating his energy to crafting content that resonates with his audience.


Bridging Professionals and Ideas

A standout feature of Engaging Internal Comms is its ability to bridge professionals with fresh perspectives and industry peers. Craig shares how the podcast has significantly expanded his professional network, connecting him with a wide range of experts in employee engagement. These relationships not only elevate the quality of his podcast but also fuel his own growth, both personally and professionally.


Prioritizing Impact Over Revenue

Craig Smith’s approach to podcasting is unique in that he chooses not to monetize his show. Instead of chasing download numbers, he gauges success by the feedback he receives from his listeners. This strategy allows him to focus on producing quality content and fostering meaningful connections with his audience. Craig’s primary goal is to nurture a loyal community of listeners and to eventually reach 200 episodes, underscoring his dedication to advancing the field of internal communications.


Aspirations and Memorable Episodes

Craig’s ideal guest is Daniel Pink, the acclaimed author and business thought leader. He also fondly remembers his conversation with Casey Wahl, where they explored the intricacies of employee motivation. These episodes showcase the diverse range of topics covered on Engaging Internal Comms and highlight Craig's ability to dive deep into meaningful discussions.


Future Plans and Vision

Looking ahead, Craig Smith has bold plans for the future of his podcast. He aims to grow his listener base while maintaining the high standards of content his audience appreciates. His commitment to exploring emerging trends and sharing best practices in employee engagement and internal communications ensures that Engaging Internal Comms will continue to be a trusted resource for professionals striving to stay at the forefront of their industry.


Q&A with Craig Smith

Your show concept in one sentence: Engaging Internal Comms is a fortnightly podcast where we will be talking to industry experts who are bringing new and innovative ideas to the Employee Engagement and Internal Communications profession.

How many monthly listeners do you have? Circa. 2000

Who are your audience? Employee Engagement, Internal Communications, HR, OD or a related area.

What are your criteria for picking your guests? Industry experts who are bringing new and innovative ideas to the profession.

Who would be your dream guest? Daniel Pink

Some of your favorite interviews from the show? Casey Wahl - Understanding Employee Motivations

 

In this week's interview, Craig Smith provided a fascinating glimpse into how he manages his passion project, Engaging Internal Comms, alongside his primary role at The Big Picture People. By streamlining the production process and utilizing technology to handle routine tasks, Craig ensures that his podcast continues to be a rich resource for his listeners. His podcast has not only broadened his professional network but also exposed him to groundbreaking ideas and practices in the realm of employee engagement.

Craig's approach to podcasting exemplifies how one can effectively balance a personal passion with professional commitments. His innovative methods and strategic focus have turned Engaging Internal Comms into a platform that not only informs but also connects industry professionals with new perspectives and valuable insights.

We hope you found Craig Smith's journey as inspiring as we did. Now, we’re eager to hear from you! What obstacles do you encounter in your own communication strategies at work? Have you come across any innovative practices or tools that have made a positive impact in your professional environment? We invite you to reply to this email and share your experiences. Join the conversation and let’s explore how we can all enhance our communication strategies together!

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