At our agency, we specialize in bringing meaningful conversations to life, especially for brands that seek to connect deeply with their audience. We served Breath Hub, a leading platform in breathwork and wellness, to produce impactful content and create strategic partnerships with wellness and entrepreneurial podcasts. The goal was to elevate Breath Hub’s reach across different influential communities, both within the wellness space and beyond.
One of the key highlights of our collaboration was the production of an in-person interview between Nevşah Karamehmet, the visionary founder of Breath Hub, and Lisa Carmen Wang, an influential wellness advocate and woman entrepreneur. This powerful conversation, recorded in a Manhattan studio, set the stage for a wider discussion on connecting with one’s higher purpose, which we helped distribute across multiple platforms, including YouTube.
In addition to producing this inspiring content, we booked Breath Hub on several podcasts that cater to audiences focused on wellness, self-care, and entrepreneurship. Here’s a breakdown of the strategy and results:
Bringing the Vision to Life: In-Person Interview with Nevşah Karamehmet and Lisa Carmen Wang
We knew that producing high-quality, engaging content was key to Breath Hub’s brand strategy, so we arranged a face-to-face interview between Nevşah Karamehmet, a global authority on breathwork, and Lisa Carmen Wang, a leading figure in women’s empowerment and wellness. Recorded in New York City at a professional studio, the setting allowed for an intimate and deep conversation that captivated viewers and listeners alike.
The interview focused on how breathwork can be a powerful tool for connecting with one’s higher purpose, exploring personal empowerment, and building resilience. The episode not only provided practical insights but also aligned with Breath Hub’s broader mission to guide individuals toward transformative self-care. It was promoted on YouTube, where it gained substantial traction, showcasing the value of producing visually compelling content.
Expanding Reach with Strategic Podcast Bookings
To further extend Breath Hub’s reach, we leveraged our podcast connections to secure guest interview spots across a variety of shows that target wellness enthusiasts, entrepreneurs, and individuals interested in personal growth. Here’s a look at the podcasts we selected and why:
Minding Wellness Minding Wellness, hosted by Claudia Cometa, is a show dedicated to exploring the wellness ecosystem with a special focus on mental health, mindfulness, and breathwork. This was the perfect platform for Breath Hub, as its audience was already deeply invested in the benefits of breathwork and holistic self-care. The show provided Nevşah with an opportunity to discuss the science behind breathwork and how it can transform lives, reaching an engaged wellness community.
Moments with Marianne Hosted by wellness coach and speaker Marianne Pestana, Moments with Marianne focuses on self-care, healing, and personal growth. This podcast allowed Breath Hub to connect with a broad audience of individuals who prioritize self-care practices. During the episode, Nevşah shared actionable breathwork techniques and the importance of mindful living, reinforcing Breath Hub’s commitment to promoting wellness and balance in everyday life.
After Hours Entrepreneur After Hours Entrepreneur, hosted by Mark Savant, is geared towards entrepreneurs looking to grow their businesses while maintaining personal well-being. We identified this podcast as a strategic opportunity to speak to entrepreneurs about the importance of integrating wellness, including breathwork, into their routines. Nevşah's conversation with Mark highlighted how entrepreneurs can harness breathwork to reduce stress, improve focus, and enhance productivity—perfectly aligning Breath Hub’s wellness tools with the needs of this audience.
Snippets of Genius Hosted by creative entrepreneur Rachael Downie, Snippets of Genius features conversations with inspiring leaders who share innovative approaches to business and personal growth. This podcast allowed Breath Hub to further penetrate the entrepreneurial space, showcasing the connection between breathwork and entrepreneurial success. Nevşah’s insights into how breathing techniques can unlock creativity and mental clarity resonated strongly with listeners, adding a new dimension to the Breath Hub brand.
The Results: Breath Hub’s Expanded Influence in Wellness and Entrepreneurship
Through a combination of high-quality content production and carefully selected podcast appearances, our agency helped Breath Hub significantly expand its influence. The in-person interview between Nevşah and Lisa created a visually and intellectually compelling piece of content, while the podcast appearances allowed Breath Hub to engage with different yet complementary audiences—wellness enthusiasts, self-care advocates, and entrepreneurs.
Each podcast interview delivered Breath Hub’s message to a distinct, high-impact audience, increasing both brand awareness and engagement across multiple sectors. The result was a campaign that not only reached a wide and varied audience but also reinforced Breath Hub’s authority in the wellness space.
Why This Case Study Matters
This case study illustrates how our agency can take a holistic approach to content production and partnerships, ensuring that brands like Breath Hub connect with their target audiences in the most effective way. By combining creative content with strategic distribution, we’re able to build impactful campaigns that deliver real results.
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